QR Codes Are Complicated; Apps Are Just Easier

Wednesday, April 24, 2013 - 6:52pm

People are always on the lookout for a good deal, and sometimes the right deal can be the whole reason for a purchase.

There are many ways to find a bargain, apart from just looking for sale signs posted outside stores. Many people now use their smartphones to help them find deals. Two of the major ways to do this are by scanning QR codes, or by using a coupon app.

If you are wondering what a QR code is, you've probably seen one before. The Quick Response Codes are those square, black-and-white checkered bar codes that you scan with your camera-phone to access information on your phone. However, the QR code method of bargain-hunting has some definite drawbacks against the more straightforward method of using an app that provides mobile coupons.

Both methods require that you download an app to your phone - a QR reader or a mobile coupon app, but the first comparison is how you find QR codes versus how you find mobile coupons. QR codes can be found printed on signs, magazines, on websites and other print and media. However, you have to keep an eye out for them in order to avoid missing them.

A coupon app on the other hand, once downloaded, will deliver all of your coupons to one convenient place on your phone that you can check regularly - no need to go searching for your coupons.

Another benefit of this is that you can check and discover what coupons you have ahead of time, and plan your shopping. QR codes may provide more of a spur-of-the-moment deal, as you discover one in a store, which may influence your impulse shopping. QR codes also require a data connection to read them in the moment that you find them. Mobile coupons can be stored on your phone for future use.

Also, because your mobile coupons are delivered straight to your phone's app when they first come out, you are aware of them and have plenty of time to use them before they expire. If you find a QR code in a magazine or on a flier, it may already be expired if the flier or magazine is a bit old.

Perhaps one of the biggest benefits of the mobile coupon app is simply the fact that once the app is downloaded, you no longer have to do anything besides open it and view the new coupons. Each QR code you encounter will need to be scanned into your phone. There is always the chance of the code being difficult for your phone to read as well. Lighting, print quality, hand steadiness and more can all prevent a QR code from scanning correctly.

Finally, there is the benefit of knowing exactly what a coupon offers from the moment you see it on your screen. Often for a QR code, you will need to scan it before you even know what it is for or if you would be interested in it. This can cause you to waste time and become frustrated.

Finding a good deal with your smartphone can be fun and convenient, since our phones are so much a part of our lives. However, a mobile coupons app can be a far easier option for the modern consumer than searching for and using QR codes.

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A agree with your opinion that apps are easier than QR codes. The issues is flexibility; QR codes are much more flexible in terms of what it can deliver and costs. Good apps are still pricey to create. A QR code is free and can direct users to your site, provide directions to your business, let the user sign up for a loyalty program via SMS, etc.

QR codes allow small businesses to provide more value to customers in more ways and at lower costs than apps.

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