La. companies come together to create new specialty roasts
LAFAYETTE, LA — Mello Joy Coffee will collaborate with Duck Commander Family Foods to craft two new specialty coffee roasts in 12oz bags and single serve cups. The tentatively dubbed “Duck Commander Coffee” by Mello Joy will feature Dark Roast and Medium Roast 100% Arabica coffee versions. The single serve cups will feature the Dark and Medium Roast, as well as Hot Chocolate and Cappuccino. The two brands plan to launch the new “Duck Commander Coffee” in September 2014 .
“When we set out to launch our Duck Commander coffee, we searched for the best coffee and chose Mello Joy Coffee right here in Louisiana,” commented Duck Commander CEO, Willie Robertson. “It is exciting to have these two iconic Louisiana brands come together to create something new.”
Duck Commander Coffee will be the latest addition to the Duck Commander line of products, which already includes Robertson Family-inspired cookbooks, kitchen accessories, apparel and sporting goods.
“We are thrilled to have these two Louisiana family-owned businesses come together. Mello Joy is the ‘Original Cajun Coffee’ and the Robertson family has become the quintessential Louisiana family to the world,” adds Wayne Elmore, owner of Mello Joy Coffee Company.
Founded in 1936 and revived in 2000, Mello Joy Coffee is the Original Cajun Coffee. Mello Joy Coffee provides the highest-quality coffee products in a variety of roasts and flavors to please every taste. With more than seven decades of wonderful brand experience, there is no doubt the distinct aroma of a fresh-brewed cup of Mello Joy Coffee will spark memories of Louisiana’s rich culture.
Duck Commander is a family-owned and operated business that was established in 1972 by Phil Robertson and based in West Monroe, La. What once began as a duck call centered company has grown into a multi-million dollar empire. Duck Commander products, which now include much more than just duck calls, have been sold in all fifty states and in several countries and encompasses lifestyle brands including Duck Commander duck-hunting merchandise, Buck Commander deer-hunting merchandise, Duck Commander Family Foods, and more. Each of the Duck Commander brands was created with a focus on bringing family together. It is their motto of faith, family, and ducks that has resonated with fans at their speaking engagements and on the No. 1 cable show "Duck Dynasty." Their perseverance, business savvy and knack for storytelling also landed them at the top of the New York Times' Best Sellers list three times with titles "The Duck Commander Family," "Happy, Happy, Happy: My Life and Legacy as the Duck Commander," and "Si-cology," and the wives just celebrated the release of their new book “The Women of Duck Commander” on April 1. Last fall the family celebrated their first venture into music with a No. 1 debut of their Platinum selling holiday album Duck the Halls: A Robertson Family Christmas. For more information, please visit www.duckcommander.com.