BATON ROUGE, LA — Every spring we lay down our newspapers, put our pots on the fire, and throw in the crawfish and corn for a Louisiana crawfish boil. Well now, a local skate shop has used all that to inspire something you might not expect.
When you walk through the doors of the Rukus Board Shop on Jones Creek Road, you'll spot all kinds of interesting shoes and clothing designed especially for skateboarders.
But it's the latest pair of shoes that you'll find on the shelves- designed by one of their own- that will really catch your attention.
Crawfish boils are a Louisiana tradition, and one local skate shop is turning that tradition into something you can celebrate-and wear- all year long.
Introducing the Nike SB Dunk Low crawfish shoe.
"We wanted something to represent Louisiana and to represent our shop,"said Hunter Hulin.
Hulin, who is a 19-year-old LSU student, designed the shoe right here in Baton Rouge at the Rukus Board Shop.
"It feels good. It's something I've always kind of dreamed of. I've always been into skateboarding and Nike's kind of run the scene for a little while now," Hulin said.
"The toe cap is really special. It's actually like a streaky, smooth, metal-like material. Obviously to represent the pot."
Nike's "support your local" program gives locally-based skate shops the opportunity to submit original designs. If it's good enough, like Hunter's design was- they'll turn it into a real shoe.
"It was too good to be true. It was something that we always thought like we could do it but we wouldn't believe it until they showed up at the door,” Hulin said adding: “What stands out most is the newspaper on the mid-panel, which of course goes down on any crawfish boil table."
This Saturday when Rukus opens its doors, 400 pairs of the shoes packed in Louisiana fish-fry inspired limited edition boxes will be up for sale.
"You get into the box, you open it up. You got your newspaper that goes on every table at any real crawfish boil. Then actually inside the box is a crawfish sack which every shoe will come in," Hulin said.
And then, on August 23, 2014, the shoes will release worldwide.
Hulin he hopes "they like them. I don't think they'll understand as much as we do with it being from the south, but we've got good feedback so far and I hope it continues."
It's a project that's more than a year in the making, and one that's showing off a Louisiana tradition to the rest of the world.
"We put a story behind it and it became something special and it's something that we're really proud of," Hulin said.