Miss-Lou Green Alliance awarded recycling education grant

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Tuesday, June 11, 2013 - 9:07pm

Natchez, Miss./Vidalia, La. and the Green Alliance have been selected by the Curbside Value Partnership (CVP) to receive a recycling education grant from the new CVP Connect Education Award Program. The new grant program provides resources to select communities that have been dedicated users of CVP Connect (CVPConnect.org). CVP Connect is a free, online education training tool for recycling coordinators that was launched last year to help communities be more strategic and effective in the promotion of their residential recycling programs.

The Miss-Lou region is one of fifteen communities selected by CVP to receive assistance to execute upcoming recycling education plans.

“We are very excited. CVP has been a tremendous help to us in starting the recycling program in the region through their on-line resources,” said Jim Smith, chairman of the Green Alliance. “We are honored and grateful to have been selected as one of the recipients of these funds, and we are committed to the success of the curbside recycling program throughout the region.”

There are two different Curbside Value Partnership grants available through the program:
• Program One: Matching Education Grants – recipients receive $5,000 cash awards to be applied toward public outreach around their curbside recycling program
• Program Two: CVP’s Test Kitchen – recipients receive $25,000 awards ($10,000 of direct grant funding and $15,000 of in-kind services to include creative and communications support by CVP)

The Green Alliance has been selected as a Program One and Program Two recipient and will be receiving $30,000 to help implement an educational and marketing campaign that will be aimed at increasing participation in the recycling program throughout the entire region of the Miss-Lou.

According to Smith, the Natchez and Vidalia campaign will focus on driving up the participation rate of the newly launched curbside recycling program and will also cover the ‘do’s and don’ts of recycling (what can and what cannot be recycled). Having started their curbside program in November 2012, the focus in Brookhaven will be to stress the importance of keeping contaminants out of the recycling stream, as well as increasing participation.

“Eventually we hope to have a recycling program available for the entire Miss-Lou region from Brookhaven, Miss. to Alexandria, La.,” said Smith. “The specific marketing message will change depending on each communities need at the time.”
CVP is a national nonprofit organization formed to help communities grow their residential curbside recycling programs through education and increased attention to data. Since its public debut in 2005, CVP has worked with communities to launch and measure education campaigns tailored to meet their unique needs, amassing a library of best practices along the way. These best practices, and more, are captured within CVP Connect and shared with registered users, who represent curbside recycling programs nationwide.

“The Green Alliance impressed us with their commitment to recycling education and impressive plans for 2013 and beyond,” said Steve Thompson, executive director of CVP. “I look forward to working with them to increase recycling participation and tonnage in their program.”

CVP will track and measure the impact of the education efforts through the Emerge Knowledge Re-TRAC Connect data management tool and promote learnings and best practices to communities across the country via its website (www.recyclecurbside.org) and CVP Connect.

The Green Alliance is a sub group of The Community Alliance, a 501(c)3 organization located in Natchez, MS. Its mission is to promote resource awareness and recycling enterprises in the Miss-Lou. To achieve this, we educate the community about sound resource management and recycling opportunities for a more environmentally sustainable future. For questions and information about local recycling programs and events please visit, www.misslourecycles.com.

The Curbside Value Partnership (CVP) is a 501(c)(3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. To date, 31 communities and four states have been engaged by CVP in education campaigns. The program is currently funded by members of the Aluminum Association (Alcoa, Tri-Arrow Aluminum and Novelis), Can Manufacturers Institute (Ardagh Group, Ball Corporation, BWAY Corporation, Crown Holdings Inc., Metal Container Corporation, Rexam, Silgan Containers Corporation, Sonoco-Phoenix Inc and the Van Can Company) as well as the American Chemistry Council, Grocery Manufacturers Association, International Bottled Water Association and Keep America Beautiful. Other corporate sponsors interested in impacting recycling rates in a meaningful way are always welcome. For more information, visit www.recyclecurbside.org.

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