AlanReeves says: April 25, 2013 at 5:02pm
A agree with your opinion that apps are easier than QR codes. The issues is flexibility; QR codes are much more flexible in terms of what it can deliver and costs. Good apps are still pricey to create. A QR code is free and can direct users to your site, provide directions to your business, let the user sign up for a loyalty program via SMS, etc.
QR codes allow small businesses to provide more value to customers in more ways and at lower costs than apps.